On May 26 RA National Assembly approved in second hearing and finally the amendments package to RA Laws “On Advertising” and “On Television and Radio”. The first hearing was held on the eve, May 25.
The adopted amendments of RA Law “On Advertising” abrogate the provision on one of the types of umbrella advertising, which bans any mentioning of the producer/vendor/provider of goods and services, the advertising of which is restricted by the legislation. The other change provides for the extension from 10 to 14 minutes of the permissible limit of advertising within one air hour. At the same time, the daily airtime will be calculated starting from 00.00. Another supplement prescribes an advertising ban for the rebroadcasting TV companies, except for the commercials of those TV channels that they rebroadcast. The same ban applies to “Shoghakat” spiritual and cultural public TV channel, established in the end of February 2011 (see details in YPC Weekly Newsletter, February 25 – March 3, 2011). Finally, from now on as advertising via broadcast media will be classified: every information on sponsorship of TV and radio programs, TV markets, as well as “creeping line” of advertising nature accompanying the TV programs.
The amendment adopted to Article 54 (“Granting a License”) to the RA Law “On Television and Radio” exempts the rebroadcasting TV companies from paying state duty for implementing broadcast.